Core values guiding your decisions per Schwartz and Barrett.
Have you ever achieved something you were supposedly meant to want — a promotion, a goal met, a relationship that "worked" — and instead of feeling satisfied you felt... nothing? Or worse, a strange emptiness you couldn't explain? If that's happened to you, you're not unusual. What's going on is that you were probably chasing something that wasn't aligned with your real values — with what truly matters to you at the deepest level, not with what the world told you should matter.
Values are like your phone's operating system: you don't see them running, but they absolutely determine everything that happens on the screen. Your decisions, your emotional reactions, the jobs where you thrive and the ones that drain you, the relationships that nourish you and the ones that deplete you — all of it is guided by a set of deep priorities that we rarely examine consciously. The values assessment is exactly that: making the invisible visible, naming what was always there but was never articulated.
This report integrates two main frameworks. The first was created by Shalom Schwartz, a social psychologist who studied people from over seventy countries and discovered that there are ten basic types of values that all human beings share — things like freedom, security, achievement, justice, tradition, pleasure. What's interesting is that these values aren't scattered randomly: they are organized in a circle where neighboring values get along well and opposing values create tension. For example, if you highly value freedom and novelty, you probably struggle to accept rigid rules and structures you didn't choose. That's not a flaw — it's your motivational map working exactly as designed.
The second framework was created by Richard Barrett, who added a dimension of personal growth. Barrett identified seven levels of values — from the most basic (security, belonging, recognition) to the most expansive (purpose, contribution, service). The key idea is that as we grow as people, our values tend to evolve: we shift from being primarily concerned about our survival and approval to being concerned about meaning, authenticity, and the impact we have on others. No level is "better" than another — but knowing where you stand helps you understand why certain things satisfy you and others don't.
The process is simple: you declare what matters to you. It can be a list of your five to ten most important values (for example: "family, creativity, honesty, freedom, humor"), the results of a formal values questionnaire, or simply a description in your own words of what drives you in life. There are no right or wrong answers — it's literally what you feel matters most.
From there, the report does three things. First, it places your values in Schwartz's circular model to understand your motivational orientation. Are you more oriented toward openness and change, or toward stability and tradition? Are you driven more by personal success or by the well-being of others? These aren't yes-or-no questions — they're axes, and most people fall somewhere in between, with clear tendencies toward certain poles.
Second, it places your values across Barrett's seven levels to see your "center of gravity" — the level from which you operate most of the time. If your values are concentrated in the first three levels (security, relationships, self-esteem), your energy is primarily invested in satisfying basic needs and gaining recognition. If your values touch the higher levels (authenticity, contribution, service), you're operating from a place of purpose and meaning. And Level 4 — Transformation — is the bridge between both worlds: the moment where you begin to release the fears that limit you and start living from who you truly are.
Third, and this is the most interesting part: the report analyzes whether some of your values are actually "limiting values" — protective patterns disguised as virtues. For example, the need for control can look like responsibility. The need to please can look like generosity. Avoiding conflict can look like seeking peace. But beneath each one lies a fear: of chaos, of rejection, of confrontation. These patterns aren't "bad" — they were intelligent responses to past situations. The problem is they keep running on autopilot in situations where you no longer need them, consuming energy that could go toward things that truly matter to you.
It reveals why certain things satisfy you deeply and others leave you feeling empty even though they "should" make you happy. If you value self-determination and you're in a job where everything is predetermined, you'll feel a chronic frustration that has nothing to do with salary or colleagues — it has to do with the fact that your deepest value has no space to express itself. When you see that clearly, suddenly many decisions in your life start to make sense.
It reveals the internal tensions you've been experiencing without being able to name them. If you deeply value both professional achievement and being present for your family, it's not that you "can't get organized" — it's that two genuine values are competing for the same resource: your time and energy. Naming that tension doesn't magically resolve it, but it transforms it from a source of guilt into a conscious negotiation where you can choose how to distribute your energy instead of feeling like you're always letting someone down.
And it reveals the fears that are operating disguised as values. Perhaps you've always considered yourself a "careful" or "cautious" person, but what the analysis may show is that beneath that caution lies a fear of making mistakes so strong that it keeps you from taking risks you actually want to take. Perhaps you define yourself as someone who "prioritizes harmony," but what's really happening is that you avoid difficult conversations because confrontation creates an anxiety you learned to sidestep early on. Seeing these patterns doesn't force you to change them — but it gives you the option to consciously choose whether you want to keep operating from that place or whether there's a freer version of you waiting on the other side.
The report doesn't give you a list of values with textbook definitions. It's a deep, personal portrait of what really drives you — written in a way that will make you feel seen, not judged.
It begins by framing what values are and why they matter: not as an abstract concept but as the concrete explanation for why your life feels the way it feels. Then it unfolds your Core Values Profile, where each value you declared receives a complete portrait: how it manifests in your daily decisions, in your reactions, in what you choose and what you reject. It doesn't say "You value creativity" — it describes what it FEELS LIKE to live with that value, where it generates satisfaction and where it generates conflict.
The Schwartz section shows you the map of your motivational constellation — the forces pulling you in different directions and how they relate to each other. The Barrett section shows you from which level of consciousness you're operating most of the time, and where the next step in your personal evolution lies. If there are limiting values, the entropy section examines them with a blend of honesty and compassion that invites you to look at them without judging yourself. And the Action Plan closes with concrete tools: daily practices for living your values, a four-question method for examining beliefs that limit you, a simple filter for making decisions aligned with what truly matters, and a five-minute weekly review that will transform your relationship with your own priorities.
For anyone who feels a disconnect between what they do and what matters to them — who's checking all the boxes but something doesn't add up. For those at a turning point who need a compass that doesn't depend on what others think. For anyone who has ever wondered "why am I not satisfied if I have everything I'm supposedly meant to have?" and wants an honest answer instead of another generic piece of advice. And for anyone with the curiosity to understand what truly moves them — not what should move them, but what actually does.
What do I need to generate the report? You need to identify your values — what matters most to you. It can be a simple list (for example: family, freedom, creativity, honesty), the results of a formal values test, or simply telling us in your own words what drives you. If you can also identify patterns that limit you — such as the need for control, approval, or conflict avoidance — the analysis will be even deeper. No birth data or anything technical is needed.
Isn't it obvious what I value? Why do I need a report? Most people can name two or three values without thinking much. But what this report does goes much further: it shows you how those values relate to each other, where they create tension, what level of consciousness they reveal, and — most revealingly — whether some of the values you believe you hold are actually fear patterns disguised as virtues. It's the difference between knowing you like music and understanding exactly why certain songs move you and others leave you cold.
Do values change over time? Yes, absolutely. What mattered to you at twenty probably isn't the same as what matters to you now, and what matters now will continue to evolve. That's normal and healthy — values change as you grow, face challenges, and expand your perspective. The report shows you where you are today — a snapshot of your current moment that helps you choose your next step with awareness instead of inertia.
How does it connect with other NeoHumanCode reports? Values are the "why" behind everything — the deepest layer. Your DISC profile tells you how you behave; your Big Five tells you what your personality traits are; your Enneagram reveals your unconscious motivation. But values tell you what truly matters to you, what gives meaning to everything else. When you see your values in dialogue with your personality, your behavior, and your deep motivation, a complete puzzle comes together that no individual piece can show on its own.
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